Whilst playing the guitar a lot, I’ve reached the conclusion that Morgan Custom Guitars shouldn’t need advertising. Aside from the classical and acoustic guitar tracking, all electric work that I've recorded has been almost exclusively been using a Morgan Griffin. As a customer, Neil's website and other promotional material look to me very much more like a straightforward "announcement" that his guitars are available more than an advertisement. Also, as far as I can tell, Neil's customers are looking for him, not the other way around. When I first met Neil, I was handed one of his guitars which simply demonstrated to me how good guitarists could really have it! There was no considered or contrived sales technique at work. The instrument I was handed lived and breathed under my fingers, telling it’s own story beyond any conversation that I could have had with the man who made it (which I had as well). What happened next was possibly the single most straightforward purchase decision I’ve ever made on a guitar, and some very good conversations discussing ideas for more guitars have taken place ever since. The test of time, and some real road wear and tear later, and my experiences have comfortably reinforced everything I previously believed about these guitars. They are truly awesome instruments.
